Set up Google Ads conversion tracking on Shopify
Install the Product Metrics Shopify app, switch on its app embed and connect Google Ads: every paid order reaches Google Ads with its revenue and profit.
To track Google Ads conversions on Shopify with Product Metrics, install the Product Metrics app from the Shopify App Store, switch on its app embed in your theme, and connect your Google Ads account. Product Metrics then sends every paid Shopify order to Google Ads from its server, as eight conversion actions with revenue, profit, new or returning customer and lifetime value. There is no code to write and no Google tag to place. The clicks take a few minutes; after that, Google needs about 15 minutes to accept the new conversion actions.
This is Full Signal Tracking, included in the Product Metrics Pro subscription.
Before you start
You need:
- A Shopify login that can install apps and edit the theme. You approve the app’s permissions and switch on its app embed.
- A Product Metrics account. You can create one while linking the store. Creating the Google Ads conversion actions needs a workspace administrator.
- A Google login with access to the Google Ads account your Shopping or Performance Max campaigns run in.
- A Product Metrics subscription on the store. The app checks your setup without one, but collects nothing until the subscription starts.
Set up tracking
Install the Product Metrics app
In the Shopify App Store, find Product Metrics and select Install. Approve the permissions Shopify lists. The app reads your orders, products, customers and themes, and adds a checkout pixel.
Already in Product Metrics? Open Ecommerce platforms, select Connect Shopify, then Open Shopify App Store.
Check: the app opens in your Shopify admin on Connect your store to Product Metrics.
Link the store to Product Metrics
Select Connect Product Metrics account. Sign in, or choose Create an account. Then choose the workspace and the accounts this store belongs to, and select Link Shopify store.
Check: the page says Shopify store linked to your account, then returns you to Shopify.
Switch on the app embed
The app now shows One step left: save the app embed.
- Select Open theme editor. Your live theme opens with the App embeds panel selected.
- Find Product Metrics and turn its switch on.
- Select Save in the top-right corner of the theme editor.
- Go back to the app. It picks up the change within a minute, or select Check settings.
The checkout pixel connects on its own; you don’t add it.
Check: the app says You’re set up and shows three ticks: Shopify permissions, App embed and Checkout pixel.
Start your subscription
In the app, select Create subscription and approve the charge in Shopify. It is one Shopify subscription with a spending cap you approve, and you pay only for what you use. See pricing.
Check: the app shows Your subscription has been created.
Connect Google Ads
In Product Metrics, open Ecommerce platforms and select your Shopify store. Each linked account shows its status:
- Google Ads not connected: select Connect Google Ads, then Continue with Google. On Google’s screen, tick Google Ads.
- Conversion actions required: Google Ads is connected. If Grant Data Manager access shows, select it and allow access on Google’s screen. Product Metrics sends conversions to Google Ads through Google’s Data Manager.
Check: the status reads Conversion actions required and Product Metrics confirms Data Manager access granted.
Finish tracking setup
Select Create conversion actions. This opens Tracking, where Complete your tracking setup lists what is left:
- Configure consent: choose Shopify Customer Privacy, unless your store uses OneTrust, Cookiebot, Usercentrics or Osano.
- Create Google Ads conversions: select Create 8 conversion actions.
- Add your additional costs: product costs come from Shopify. Check the prefilled shipping, handling, returns and payment-fee defaults, change what differs for your store, and select Activate margin policy. The four profit conversion actions need these costs.
Check: the badge next to Tracking reads Tracking active, and Conversion actions shows Tracking ready.
What Product Metrics creates in Google Ads
Eight purchase conversion actions, one per value:
| Conversion action in Google Ads | Value it sends |
|---|---|
| Product Metrics - Revenue | Order revenue |
| Product Metrics - Profit | Order profit |
| Product Metrics - New Customer | New customer revenue |
| Product Metrics - New Customer Profit | New customer profit |
| Product Metrics - Returning Customer | Returning customer revenue |
| Product Metrics - Returning Customer Profit | Returning customer profit |
| Product Metrics - Revenue LTV | Revenue lifetime value |
| Product Metrics - Profit LTV | Profit lifetime value |
They are created as secondary actions, so they don’t change what your campaigns bid on. You decide which, if any, becomes primary in Google Ads. Your current conversion actions keep running next to them.
Check that tracking works
In Shopify. Open the Product Metrics app:
- You’re set up with three ticks means everything is installed. Select Test your storefront to open your store with a test visit, or wait for your first order.
- Tracking is live on your store means Product Metrics has seen activity from your storefront.
- For detail, open Tracking in the app menu and select Run tracking test. Each check shows Passing, Needs attention or Listening.
In Product Metrics. Open Tracking, then Google Ads. Under Enhanced conversions:
- Customer data terms should read Accepted.
- Data Manager acceptance should read Accepted. Setting up is normal for about 15 minutes after the conversion actions are created; the check retries on its own.
In Google Ads. Open Goals → Conversions. The eight Product Metrics actions are listed as secondary. Each paid Shopify order is sent once Shopify marks it paid.
Home in Product Metrics shows Collecting while the new actions gather data. Fourteen days after the first order, it compares them with your current conversion actions.