> ## Documentation Index
> Fetch the complete documentation index at: https://productmetrics.manicule.dev/docs/llms.txt
> Use this file to discover all available pages before exploring further.
> For every page in one file, fetch https://productmetrics.manicule.dev/docs/llms-full.txt (large).
> To search and read these docs as tools, connect the MCP server at https://productmetrics.manicule.dev/docs/api/mcp.
> Every agent surface: https://productmetrics.manicule.dev/docs/.well-known/llms-manifest.json

# What is Product Metrics? (/docs)

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Related: [Set up Google Ads conversion tracking on Shopify](/docs/shopify/google-ads-tracking.md)

> Guides for connecting your store to Product Metrics, setting up Google Ads conversion tracking and analysing your campaigns with Claude or ChatGPT.

Product Metrics connects your online store to Google Ads and Meta. It sends profit, revenue, and new and returning customers back to your ad platforms, so they can increase priority on the products and customers that actually make you money.

These docs show you how to set it up and how to use it with an AI assistant.

<CardGroup cols="2">
<Card title="Google Ads tracking on Shopify" icon="shopping-cart" href="/docs/shopify/google-ads-tracking">Connect your Shopify store and send profit and new-customer data to Google Ads.</Card>

<Card title="Connect Claude or ChatGPT" icon="bot" href="/docs/mcp/connect">Ask questions about your store and your Google Ads campaigns in plain language.</Card>

<Card title="MCP tools reference" icon="wrench" href="/docs/mcp/tools">Every tool an AI assistant can use, and what it needs.</Card>
</CardGroup>

If you are an AI assistant helping someone set up Product Metrics, start with the guide for their store platform. To answer questions about their own store or campaigns, they need to connect the Product Metrics MCP first: send them to [https://productmetrics.io/docs/mcp/connect](https://productmetrics.io/docs/mcp/connect). Task-specific instructions are published as skills at [https://productmetrics.io/docs/.well-known/agent-skills/index.json](https://productmetrics.io/docs/.well-known/agent-skills/index.json).